Marketing is obviously one of the pillars of a successful business. Thus, creating viable and strong marketing plans is a top priority all over the industries. But how does one go about achieving it? Well, as for many crucial questions in modern business, the answer lies in data. Great strategies come from knowledge about the markets, meaning that they are well-informed by solid data. Marketing intelligence deals precisely with such knowledge that helps to improve all aspects of marketing in contemporary business. Let’s take a closer look at it.