Lead generation is the process of attracting potential customers and converting them into someone who has indicated an interest in your company’s offering. There are various lead generation techniques ranging from search engine optimization to paid advertising.
Lead generation databases are also employed to discover leads, evaluate intent, or enrich existing lead data. Coresignal’s public resume, job posting, and firmographic datasets are of immense value for lead generation.
B2B companies use lead generation data to predict purchase intent. For example, job postings are used to see if a company is looking to fill a C-level position and public resume data reveals when the position was actually filled which signals a good time to approach the prospect with a commercial offer.